She currently splits her time between Glasgow and Manchester, enjoying the opportunity to explore a new city and to upgrade from the 2nd rainiest city in the UK to the 8th (small victories). using her ‘fun’ social media (TikTok) rather than her ‘work’ social media (LinkedIn).
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In Elysia’s free time, she enjoys typical Gen Z stuff e.g. Moreover, using data analytics to inform the direction of our online presence on LinkedIn, Elysia has grown our MIMs page doubling organic impressions and almost tripling our average monthly engagement rate. Through her skilled writing, research capabilities and Gen Z lens, she has brought a fresh perspective to our content marketing strategy. Now, her role involves creating and executing our marketing strategy for MIM, MIM LaaS and our various other digital products e.g. Watch The Diary of the CEO episode feature Simon Sinek here.Įnjoyed this article? Read Talent Recruitment – The Other Side of the GlassĮlysia having successfully completed her law degree at Aberdeen University and her Masters in Management at St Andrews University, has taken a full-time role, after working part-time throughout her university career.
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Why not download our white paper, ‘Gen Z are Coming,’ here to learn how to manage this unique generation.
Older generations must work with Gen Z through the storms to feel supported. It is down to the leaders to create a culture where Gen Z feel safe and empowered. However, Gen X, Millennials, and Boomers have an obligation as leaders to help the younger generation build these skills. Gen Z tends not to be accustomed to failure. Older generations were allowed to fail, thus, building character and resilience, which is hugely beneficial in the working world where not everything is a straight road. Growing up slower, alongside parental protection from life’s adversities, has detrimentally impacted the generation’s development and ability to cope. More overprotective parents have encouraged their Gen Z children to adopt a ‘slow life strategy’ due to a reduced financial need for modern teens to transform into adults. The safety culture that Gen Zers tended to grow up in is also very different from their older counterparts. For this reason, Gen Z expects their employers to take these issues seriously and prioritise them. Despite the world being safer, Gen Z are 21% more prone to anxiety than previous generations, which has led to higher levels of self-harm, suicide and confidence issues like the ones discussed above. Employee well-being is also crucial to this generation. So, how have their lives influenced their working culture?ĭue to Gen Z’s lack of work experience, childhood within a safety culture and extensive experience with mental health issues, they have a higher level of fear and uncertainty about the workplace.
Gen Z also tend to be more supportive of gender-neutral terminology and choices, with this generation containing the highest ever recorded percentage of transgender individuals. Moreover, this diversity is not limited to race. They feel most passionately about social justice issues and consequently tend to support free speech restrictions more than other generations, often disinviting speakers from their university campuses who hold beliefs out with their own. 91% of Gen Z believe everyone is equal and should be treated so. Gen Z are also the most diverse and inclusive generation ever. Resultantly, they communicate digitally 74% of the time, meaning face-to-face conversations are more likely to be outside their comfort zone.
It has affected every single aspect of their life, from socialising to schoolwork, entertainment to exercise and so on, often spending 8 hours on screens a day, more than any other generation. The advent of both the smartphone and social media is arguably this generation’s greatest single defining feature. We have said it before, and we are saying it again, Gen Z are the most unique generation. The Diary of a CEO episode with Simon Sinek emphasised Gen Z will be facing many issues in their careers. Are you ready for Gen Z: The Most Unique Generation?
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